Not only is it a concise and unique identifier for your business, it also evokes a response from your customer. Even if there are no words, your logo says something.
What do you want your customers to think about your company? Do you want them to feel it is:
Strong? Solid? Established?
Your logo is important; in fact, it’s often the single-most identifiable portion of your advertising. Make sure your customers are getting the right message.